In this project, a poem was chosen from any form such as a traditional ballad, sonnet, or new poetry such as slams, spoken word, or even a popular music lyric. My focus was on music lyrics. The lyrics were interpreted focusing on the creative manipulation and voice of typography. The words were explored to create a reflective representation of the theme/mood of the lyric by crafting the typography in an expressive manner.
20" x 12"
This spread plays on the dark tone of the song "Arsonist's Lullaby," by Hozier, drawing particular inspiration from the words “tame" and “tame.” The letterforms are shaped to appear liquid, sticky, and unpleasant. The black background adds to the darkness of the spread, and the purple and grey typography adds to the spiritual effect. The letters are stretched and moving, to imply that they are not “tamed," like the demons within the letter are trying to escape. With this typography I pushed the boundary to what was legible, as some people could read the lyrics, and some people could not. I believe the illegibility adds to the ominous tone of the song.
Here are some explorations I sketched before I decided on what lyric and design I was continuing with: