Palm oil is the most largely produced vegetable oil in the word, covering more than 27 million hectares of the Earth's surface. Producing palm oil contributes to loss of biodiversity, the extinction of various species of animals, and climate change. Not many consumers are aware that over 40% of products they buy at the supermarket contain palm oil, so I created an informational video demonstrating the dangers of palm oil.

LENGTH
2:11
TYPE
Motion Graphics
Information Design

Video Editing
TOOLS
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro

I gathered a massive amount of information to create this video, but in order to appeal to the audience I kept the statistics minimal and decided to tell more of a story, with a focus on the visuals. I believe I created an approachable video that successfully highlights the negative impacts of palm oil, and is concluded by easy ways a consumer can reduce their environmental impact. 
Check out my storyboards below, or you can browse the 24 page research document I wrote prior to creating this video.

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