The goal of this project was to create an infographic based on data from the City of Toronto 
open archive and municipal studies or reports.

17" x 11"
Information Design
Print Media 
Poster Design
Adobe Illustrator

This infographic tells an interesting story that is relevant to Toronto residents, and on trend with being environmentally friendly. 
The viewer is informed on carbon sequestration in Toronto, how larger diameter trees store substantially more carbon, and then they are encouraged to plant a tree by choosing one that has a high growth rate to diameter ratio, and presented with information on growing conditions for each species. 
The information is divided into clear columns. Statistics are large and bold to grab the viewer’s attention, with smaller descriptions to provide clarity. I created hierarchy with different weights of fonts to section off each group of information. The simple flat design was made more dynamic through the use of gradients and shadows.
Look at the research I gathered and organized by clicking on the images below:
I started by brainstorming possible topics.
I delved further into the topic of “Expanding Toronto’s Urban Forest.” I listed different statistics that would work well in an infographic.
I wrote down research that shows where more trees could be planted, as this could be used in a bar graph or an exploding bar graph. Information about expanding Toronto’s tree canopy is taken from here: City of Toronto; Parks, Forestry, and Recreation, Sustaining and Expanding the Urban Forest: Toronto’s Strategic Forest Management Plan, 2013.
After sketching a layout for an infographic on how Toronto plans to expand their urban forest, I decided that it didn’t tell a interesting enough story that would be relevant to the residents of Toronto. I came across a source about carbon sequestration that I found very interesting and could tell a good story on an infographic. I would show how many trees there are in Toronto and how much carbon storage results from that, show how the diameter of a tree trunk relates to how much carbon it can store, and compare tree diameters to their growth rate for individual species. This information came from: City of Toronto, Tree Benefits (Sequestration) Information, 2015 Arbour Day Foundation,
To conclude my story I would include a section about different common tree species in Toronto, to encourage people to choose a tree to plant and help the environment. This information came from: City of Toronto, Toronto Native Tree Species, 2015.
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